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Tennis Heats Up Delray Beach with Interviews for 2009 ITC VolleyGirls!
 

The VolleyGirls are the popular entourage which promotes the international tournament to the local community. The VolleyGirls are the 12- member entourage of ladies specifically chosen to promote, build hype, inspire and to enjoy everything that is the Delray Beach ITC. Acting as ambassadors of their countries and cultural backgrounds, these Girls are also emblematic of the colorfully diversified nature of the Delray Beach ITC, showcasing tennis as being far more than a ‘sport’.

“When we started the VolleyGirl campaign last year, we thought it would be popular, but never realized the extent to which these girls became the iconic figures of the event they did,” said John Butler, Executive Director of the Delray Beach ITC. “Now they’ve received national recognition, endorsement deals with incredible fashion boutiques and make-up lines…It’s all just exploded in such a fantastic way.  They’ve become an ideal representation of the event.”

The VolleyGirls will descend upon Delray Beach and parts north and south as the tournament draws near. On-site during the week, the girls are the life of the party at sponsor functions, special events, on the Beck’s Stage and of course, Center court.

“These girls are infectiously enthusiastic, undeniably engaging, and are the vision of our “ATP Award of Excellence” winning event. Growing the image, presentation and awareness of the VolleyGirls is a priority for the ITC, as well as a wonderful opportunity for the entire tennis community to promote the excellence and elegance of the sport,” said Marlena Hall, Media & Marketing Manager of the Delray Beach ITC and coordinator of the Girls.

To learn more of the VolleyGirl opportunity, please call Marlena Hall at (561) 330-6000 or e-mail MHall@YellowTennisBall.com.

Be sure to look for the Girls throughout the month of January and February. Got Facebook? MySpace? Bebo? Follow the VolleyGirls and the Delray Beach ITC tournament: Group: The VolleyGirls; AOL Instant Messenger: Yellow10sBall.

 
Want more info?
 
 
Facebook us! "The Delray Beach itc"
MySpace us! www.myspace.com/DelrayBeachITC
Call us! 561-330-6000

Email us! MHall@YellowTennisBall.com



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