Palm Beach, FL, December 10, 2018 – First Serve, a non-profit organization established in 1993 to enhance the lives of local children, has teamed with the Delray Beach Open by VITACOST.com for the inaugural “Tennis Ball and ATP Pro Am,” taking place February 16 & 17. First Serve students are taught self-awareness, mindfulness, compassion and sportsmanship through peer mentoring, sports, and education.
First Serve pays, equips and trains high school seniors to mentor kids from their own communities, thus further strengthening the communities in which they work and helping both mentors and mentees develop into the best versions of themselves.
The Tennis Ball and ATP Pro-Am will include dinner and open bar with live entertainment followed by box seats at the Team World vs. Team Americas ATP Champions Tour matches on the evening of Saturday, February 16. Festivities start at 6 p.m. The First Serve ATP Pro Am tournament will start at 9:30 AM on Sunday, February 17. 12 teams, comprised of an amateur and an ATP professional player, will compete. The top four finishing amateurs will play against each other in the Pro Am championship match on Stadium Court between the day’s two scheduled ATP matches. The match will include a chair umpire, ball kids, Hawkeye Live electronic line-calling and all match amenities afforded ATP pros, including a raucous crowd. First Serve and the Delray Beach Open have entered into a three-year partnership for this annual event.
“We are thrilled about this powerful partnership with the Delray Beach Open and the opportunity for tennis enthusiasts to participate in the ATP Pro Am and to enjoy world-class tennis while supporting our important mission,” said Paul Van Der Grift, president of First Serve’s Board of Directors. “We partner with the Palm Beach Sheriff’s Office to support local children through our innovative mentoring programs.”
“We are so proud to partner with First Serve and to help further its mission to mentor kids in the community,” said Mark Baron, founder of the Delray Beach Open by VITACOST.com. “By bringing First Serve to the Delray Beach Open, we hope to generate additional support and awareness for the organization in South Palm Beach County. We look forward to working with First Serve in the years to come.”
The Delray Beach Open by VITACOST.com, the only tournament in the world featuring an ATP Champions Tour event and an ATP World Tour event in the same week at the same venue, is held in Delray Beach, Florida, February 15-24 at the Delray Beach Stadium & Tennis Center. The ATP World Tour’s first North American hard court event of the outdoor season is one of just 10 ATP World Tour events in the United States. Each year the Delray Beach Open brings world-class tennis players and thousands of visitors to Delray Beach and Palm Beach County.
Tickets for the Tennis Ball are $500
Contact Sonny Maken at First Serve directly for sponsorship opportunities or to participate in the ATP Pro Am at Sonny@firstserveusa.org or at 561.767.0220
For the past 25 years, First Serve has worked diligently and creatively to enhance the lives of local children. The organization’s goal is to serve as a catalyst for change and teach children how to transcend their circumstances and transform their lives. First Serve identifies and empowers an elite group of high school students and pays, trains and equips them to serve as mentors to their fellow students.
Through First Serve’s PRISM (Preparing Responsible Intelligent Student Mentors) programs, kids are taught self-awareness, mindfulness, and compassion. This foundation is developed and fostered through peer mentoring, sports, education, career development, financial literacy, and homework help.
In conjunction with Palm Beach Sheriffs Office and other local law enforcement agencies, First Serve programs help develop the next generation of leaders by modeling life skills, demonstrating critical thinking skills, and facilitating relationships with positive role models. The primary goal of PRISM is to help each mentor and mentee identify their individual strengths and to work on their weaknesses, to be more mindful or self-aware and learn to navigate their inner and outer worlds from a more compassionate and empathetic perspective.
First Serve offers its PRISM programs in Tri-City Glades (Pahokee, Belle Glade and South Bay) at the First Baptist Church in Belle Glade and at Boynton Beach Community High School. In the summer of 2019 First Serve is launching a new site in Martin County that will hire and train 20 high school mentors to serve 80 preschooler students. Additional First Serve programs take place at Westgate in West Palm Beach, Cabana Colony in Palm Beach Gardens, in partnership with the Palm Beach Sheriff Office Police Athletic League (PAL), and at The Breakers Palm Beach in which employees volunteer their time to mentor and teach tennis, through the hotel’s paid time off volunteering program. Students from Palm Beach Atlantic University also volunteer at The Breakers First Serve tennis program.
First Serve is headquartered in West Palm Beach and was founded in 1993 by the late Palm Beach Civic Association Director and philanthropist, A. Lachan Reed and a small group of dedicated board members, many of whom still serve. Palm Beacher Paul Van Der Grift serves as the president of the board of directors.