13 Nov Tilson PR Named Delray Beach Open Public Relations Agency of Record
Tilson PR Named Delray Beach Open Public Relations Agency of Record
Boca Raton-based agency expands with internationally viewed event
[frame align=”left”][/frame] BOCA RATON, Fla. (Oct.24, 2013) – Tilson PR, a full-service public relations and social media agency, is pleased to announce their appointment as agency of record for the Delray Beach Open . Tilson PR will be responsible for building awareness with special focus in the lifestyle and travel industries leading up to and throughout the 10-day tennis tournament, which draws thousands of spectators to enjoy top-ranking tennis players competing in one of the most intimate and fan-friendly tournaments in professional sports.
“We are thrilled to officially be a part of such a long-standing successful event hosted right in our backyard,” said Tracy Tilson, founder and president of Tilson PR. “Being based in a top travel destination allows the Tilson team to reach not only South Floridians, but domestic and international travelers looking forward to an entertainment filled event such as the Delray Beach Open.”
The 22-year-old event will kick off on Valentine’s Day and President’s Day weekend, running through February 23rd, with the Venetian® Las Vegas secured as the presenting sponsor. The Las Vegas luxury hotel company’s affiliation, as well as Tilson PR’s outreach for the event, will usher in a new era, which includes future Hall of Famer Andy Roddick making his ATP Champions Tour debut in the city where he played his first professional tournament as an 18-year-old.
“We have a fantastic roster of players and tons of new exciting events and entertainment planned during this year’s tournament,” said tournament founder and director Mark Baron. “We did research and the Tilson PR team was the right fit to grow the connection between the Delray Beach Open, our fans and the community.”
The tennis event’s weekly attendance has doubled to more than 60,000 spectators during its first 15 years in Delray Beach thanks to the addition of an ATP Champions Tour tournament in 2010 that has created the world’s only combined ATP World Tour and ATP Champions Tour event. In 2014, the Delray Beach Open by The Venetian’s reach will grow to 40 plus hours of live domestic HD TV coverage domestically and 52 hours of live international coverage over the seven days.
About Tilson PR
Tilson PR, headquartered in Boca Raton, Florida, is a results-oriented public relations firm engaged in helping clients reach their core constituents through strategic, integrated marketing tactics. Tilson’s team steers clients through today’s media-driven world by creating opportunities that advance their clients’ business objectives and further enhance their brand. Established in 1990, the firm offers a full-service marketing menu including media relations, social media, community outreach, special events and promotions, copywriting and design services and more. For more information, please call (561) 998-1995 or visit www.tilsonpr.com.
About the Delray Beach Open By the Venetian® Las Vegas
The Delray Beach Open By the Venetian® Las Vegas is the only ATP tournament in the world featuring an ATP Champions Tour event and an ATP World Tour event in the same week at the same venue. When the 10-day event gets underway February 14-23 at the Delray Beach Stadium & Tennis Center in Delray Beach, Florida, its ATP World Tour tournament will be celebrating its 16th year in Delray Beach and the ATP Champions Tour will celebrates its 5th year. The Delray Beach Open attracts thousands of visitors to Delray Beach, Rand McNally’s ‘Most Fun Small Town in America,’ and Palm Beach County each year. Visitors will enjoy viewing some of the best tennis players in the world in one of the most intimate and fan-friendly venues in professional sports. In 2010, the event received the Palm Beach County Convention & Visitors Bureau’s annual Providencia Award for its extraordinary contribution to tourism. The Delray Beach Open is one of 12 events in the United States on the global ATP World Tour and one of 62 worldwide, and its inaugural ATP Champions Tour event in 2010 was the first-ever played on US soil. For more information, please visit www.YellowTennisBall.com.